Tennis Club Aarberg is a swiss outdoor and indoor tennis club located in the historic city of Aarberg, Switzerland. They wanted me to renew its digital identity by providing their members and guests a better and refreshing online experience.
In this project, I was working overseas the last few weeks, building upon the received briefing the new identity wanted by the client. First of all I offered some hand picked themes to choose from, and we discussed upon each theme benefit analyzing the pros and cons. Once we have chosen the theme, I began the theme customization, changing all the colors, typographic family and all the images, thus giving the website the looks and feel of the brand.
I created some base images to hold together the original logo but in a new identity, with a strong message and contrasting artwork. What was absolutely static and square before, now it´s more dynamic because of the interface experience, the humanized images and all the small elements designed to make the website look beautiful on any device.
| Project: Website WordPress
| Client: Tennis Club Aarberg
| Software: Photoshop, WordPress
The Webdesign Artwork
This identity is made up of a duo tone palette (red and dark grey) and I used the full range of greys to create the mood. All the elements are primarily black and white, positioned over the historic city perspective, I made sure to drive attention to details using the bright contrasting red color on singular elements. When present, the tennis ball is always colored because it´s identity is stronger when depicting the yellow-greenish color, and also, serves as an additional color to support the identity.
The website was built using the famous WordPress CMS platform, battle tested, secure and very robust. The theme was completely customized, from bottom up. Also the home page was hand coded line by line to guarantee that I had everything covered up by the client´s needs. Taking a closer look, we can check the structure is well centered and the header image counter weights the content below.
Below is a screenshot from the homepage.
Mind that it´s still a work in progress.
| See it live: www.tcaarberg.ch
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